Own a Piece of
Pizza Luce
Partner with a beloved Charlotte brand and bring authentic, handcrafted pizza to your community. Build your future with the Luce family.
Franchise Benefits That Set Us Apart
When you join the Pizza Luce franchise family, you gain more than a brand — you gain a proven system, dedicated support, and a passionate community committed to your success.
Proven Brand Identity
Leverage a recognized, trusted name with 15+ years of brand equity and a loyal customer base across the Southeast United States.
Comprehensive Training
Receive an intensive 6-week training program covering operations, kitchen management, staff training, customer service, and business administration.
Ongoing Field Support
Dedicated franchise support managers visit your location regularly to help optimize operations, troubleshoot challenges, and drive growth.
National Marketing Power
Benefit from centralized national marketing campaigns, social media management, digital advertising, and a professional creative team behind your brand.
Preferred Supplier Network
Access our carefully negotiated supplier relationships for premium ingredients, equipment, and packaging — saving you time and reducing costs.
Scalable Business Model
Start with a single location and grow. Our franchise structure is designed to scale — many of our top franchisees operate 3 or more successful locations.
Find the Right Fit for Your Vision
We offer flexible franchise models to suit different goals, markets, and investment capacities. Each tier includes full brand rights, training, and support.
- Mall or airport kiosk format
- 150–300 sq ft footprint
- Streamlined menu (8–12 items)
- 3-week training program
- Full brand license
- Digital ordering system
- Ongoing operational support
- Freestanding or inline unit
- 1,200–2,000 sq ft footprint
- Full Luce menu offering
- 6-week training program
- Full brand license
- POS + online ordering system
- Dedicated support manager
- Grand opening support
- 3+ locations secured upfront
- Exclusive territory rights
- Reduced franchise fee per unit
- Executive training program
- Regional marketing budget
- Priority supplier pricing
- Direct executive access
- Quarterly business reviews
All figures include franchise fee, equipment, build-out, initial inventory, and working capital. Royalty fee: 5% of gross sales. Marketing contribution: 2% of gross sales. Exact costs depend on location and market conditions.
Your Path to Ownership
From your first inquiry to grand opening day, we guide you every step of the way with clarity and confidence.
Submit Inquiry
Complete our online franchise inquiry form with your background and goals.
Discovery Call
We schedule a 30-minute call to learn about you and share our franchise opportunity.
Review FDD
Receive and review our Franchise Disclosure Document with your legal and financial advisors.
Discovery Day
Visit our Charlotte HQ, tour a flagship store, and meet the executive team in person.
Sign Agreement
Finalize your franchise agreement and territory, and pay the franchise fee to secure your location.
Grand Opening
Complete training, build out your space, and launch with our full grand opening support team by your side.
Hear From Our Franchise Owners
"Opening my Pizza Luce franchise was the best business decision I've ever made. The training was thorough, the support is genuinely ongoing, and customers love the brand. I'm already planning my second location."
"As someone new to the restaurant industry, I was nervous. But the Luce team held my hand through every step — site selection, build-out, staffing, and launch. By month three, we were profitable."
"We own three locations now and couldn't be happier. The multi-unit deal gave us exclusive territory, better pricing, and direct access to the executive team. This franchise model truly works."
Submit a Franchise Inquiry
Fill out the form below and a member of our franchise development team will reach out within 2 business days.
Why Now Is the Right Time
We're actively expanding into new markets and looking for passionate, driven individuals to grow the Luce brand in their communities.
- Open territories across 20+ major cities
- Full site selection assistance
- Financing referral program available
- No restaurant experience required
- Veteran and military discounts apply
- Average ramp-up time: 90–120 days
Franchise Inquiry Form
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